Nationell Radio (Prilloverse)/Graphics
Seanish Radio Television
1895-1901
The following is a remaster of the original logo. The logo only appeared on advertisements and on seals.
Nationell Radio
1901-1943
Following the network's shift to commercial broadcasting nationwide, it changed its name to Nationell Radio.
1943-1953
1946-1953
This logo would usually be shown at the end of a program inside of a rounded rectangle. Around the same time, the infamous NR chime, which was already in use in radio stations starting from the 1920s, was first used. With the N, R, and the rectangle glowing one by one.
1953-1959
As color broadcasts began in 1951 and then got more available by 1953, NR changed its logo. It has two xylophones, one red and one blue, and the same color scheme will be used later on in 1975. The logo was designed by Johan Forsberg and Bertil Öberg. The logo was brought back in a 2005 ident for the 110th anniversary of the network.
1956-1975
In 1956, Lars Göransson and Herb Lubalin from Sudler & Hennessey crafted a new logo for the network: a stylized peacock with eleven feathers symbolizing the vibrant spectrum of color. Dubbed "the Bird" by NR, this colorful peacock was introduced in response to the growing popularity of color television. After several revisions, the design finally made its on-air debut on May 22. The most iconic version of this logo appeared in 1962 during a broadcast of the Western series Laramie, earning it the nickname "Laramie Peacock", which remained in use until 1975.
1959-1975
Beginning in late 1959, a new animated logo created by Lars Göransson was introduced alongside the Peacock logo, featuring at the end of each broadcast. The animation starts with the letter "N" and gradually expands to include the "R".
1976-1979 (primary), 1979-1986 (secondary)
In October 1975, NR unveiled a revamped logo featuring a bold, abstract "N" design made up of two trapezoids—one red and one blue. This modern and vibrant logo marked its first appearance on New Year's Day, 1976, and introduced a significant technological milestone as it was the first electronically animated ident for a television network in Prillovania.
However, in February 1976, Nessadra ETV, the PBS affiliate for Nessadra, filed a trademark infringement lawsuit against NR. Nessadra ETV had been using a nearly identical logo since June 1975, with the only difference being the blue shading of NR's right trapezoid. The dispute was settled out of court, with NR agreeing to provide Nessadra ETV with over $800,000 worth of new equipment, including a color mobile unit. NR also paid $55,000 to cover the design and implementation of Nessadra ETV's new logo, allowing NR to retain rights to the "N" logo.
Though NR adopted a new primary logo in 1979, the "N" continued to appear sporadically until 1986, serving as a secondary logo in various idents and programs.
Station ID (1976, 1)
Station ID (1976, 2)
Station ID (1976, 3)
1979-1986
On May 14, 1979, the Peacock made a return as part of NR's new branding. A design known as the "Proud N" was created by Terry Glazer and Vasken Kalayjian at Lippincott & Margulies, combining the iconic "N" with the Peacock. This marked their final project with the company before they left to establish their own firm. In some instances, the simplified Peacock was used independently, particularly in the launch of the "Proud as a Peacock" advertising campaign. However, the "N" and Peacock were more often featured together. Unlike the original Peacock, which boasted eleven distinct colors, this new version streamlined the design, using only six colors for all eleven feathers.
1985-present
1985-2011
In 1980, General Electric tasked Chermayeff & Geismar with redesigning the 1979 logo, a project led by Steff Geissbuhler. However, the new design remained unused for several years for reasons that were never fully explained. It wasn't until 1985 that the revamped logo began appearing selectively, though it still hadn't been officially introduced. Finally, on May 12, 1986, during the finale of a 91st-anniversary special, past and present NR stars gathered on stage to unveil the new logo: a simplified peacock icon. This marked the end of the hybrid "N" and peacock design.
In the new version, the peacock's head faced right, symbolizing a forward-looking future, while the white plume on its head was removed. The base of the peacock now resembled a film canister, and its feathers were shortened to six, representing NR's six divisions. Each feather featured a color from the RYB color palette: yellow for news, orange for sports, red for entertainment, violet for stations, blue for network, and green for productions. This iconic peacock logo remains one of the most recognizable symbols worldwide.
2009-2011
On September 14, 2009, a gradient was addent to the 1985 logo for use in NR's "Mer Färgrik" (More Corolful) campaign, although the 1999 color bug for HD programming remained.
2011-2013
In 2011, NR unveiled a glossy 3D rendition of its classic 1985 logo, designed specifically for promotional ads and idents. Despite the update, the 1999 color bug associated with HD broadcasts, along with aspects of the "Mer Färgrik" rebrand, continued to be used.
2013-2022
On September 30, 2013, NR made minor adjustments to its peacock logo. The beak was enlarged slightly, the feathers were thinned out, and the overall logo received a glossier finish. Additionally, the wordmark beneath the peacock symbol was reinstated. These changes were first introduced in the on-screen bug on June 10, 2013.
2022-present
A new version of the NR logo, bearing a slight resemblance to the 1985 logo, was unveiled in November 2022. The updated colors align with the logo of NR's streaming service, Påfågel. The feathers have been repositioned for better balance, the white trim outlining the peacock's body and feathers has been removed, the beak has been slightly enlarged for a more prominent look, and the wordmark has been boldened.
This redesigned logo first appeared in commercials and promos on November 24. NR began showcasing it on their social media accounts on December 1 and adopted its horizontal variant—featuring the network nameplate to the right of the peacock—as their on-screen bug on December 20. It made its debut on the official website on January 5, 2023.