Jollibee

  

Jollibee

Type	Subsidary
Industry	Restaurants
Genre	Fast food restaurant
Founded	January 16, 1975
Founder	Tony Lao
Headquarters	Pasig, Tondo
Number of locations	6,259 locations (2021)
Area served	Worldwide
Products	List of Food Menus Hamburger Cheeseburger Sandwiches French fries Hotdog bun Chicken Pasta dish Milkshake Salad Dessets Breakfast Coleslaw Wraps Fruit juices Milkshakes Smoothies Soft drink Ice tea
Parent	Fresh N' Famous Corp.

Jollibee is a Tondolese fast food chain founded by Tony Lao in January 16, 1975 as a burger shop in Novaliches, Manila which is credited as a first Jollibee outlet. The burger shop was expanded into a fast food chain in 1980 and it opened its first franchise outlet in Dilao, Manila. Since then, the company experienced rapid growth and began to expand its franchise domestically and internationally. As of 2021, Jollibee has over 6,259 locations, 2,174 of which are in Tondo, and 4,085 are situated in foreign markets. Most of the international branches of Jollibee are located in Sierra, China, and Southeast Asian countries. The chain is owned by the Tondolese-based Fresh N' Famous Corporation, a restaurant company that also owns the Chowking, Freshcrust, Space Burger, Red Ribbon, Happy Donuts, and Nipa Coffee Beanery.

Jollibee mainly serves its signature products; the Chickenjoy, Yumburger, and Jolly Spaghetti. They also serve different varieties of hamburgers, cheeseburgers, sandwiches, French fries, and pasta dishes (Italian spaghetti and carbonara). They feature chicken products (chicken barbecue, nuggets, etc.), breakfast items, wraps, desserts, hotdog buns, coleslaw, soft drinks, and ice tea. They also have Filipino food products such as palabok, bistek, and lumpia. In 2005, they introduced Jolli-C, a fruit beverage with different kinds of flavors such as orange, lemon, lime, grapes, pineapple, etc. In 2012, they added healthy products in their menu such as salads, fish, smoothies, and fruit in response for consumers' healthy living. The chain resemble to its modern design with many pictures of Tondolese landmarks and natural wonders on their wall. It opens 24/7 and never close, except if required by the law.

Branch locations

Jollibee started with seven local branches in 1982. The FNF has Jollibee branches worldwide with Sierra, China, South Vietnam, and Indonesia have the most number of branches in the world. As of June 2021, there are over 6,259 stores locally and internationally.

In Anglo-America, Jollibee has presence in Sierra, Astoria, Manitoba, and Patagonia. The first Jollibee outlet in Anglo-America is in San Francisco City, San Francisco on June 26, 1994. In 1998, the first Jollibee branch in Astoria was opened in Seattle, Olympia and in 2003, the first branch in Manitoba was opened in Touscone, Manitoba. Port Montt, Patagonia is the first Jollibee branch in South America and it was opened in 1997.

In Latin America, Jollibee has presence in Central America, Argentina, Chile, and Brazil. It opened its first branches in Guatemala City and Sonsonate on Central America in 1999. Rio de Janiero became the first Portuguese-speaking place that opened a Jollibee branch in 2001.

Jollibee first opened in Europe in 1996 with the opening of the branches in Berlin, Germany, Paris, France, and Milan, Italy. They opened another branches in Madrid and Barcelona in Spain, London, UK, Rome, Bologna, and Venice in Italy in 1997.

Advertising

Mascot

Jollibee is a large anthropomorphic bee mascot dressed in a red blazer, shirt, and chef's hat, and was introduced in 1980. According to founder and chairman Tony Lao, the mascot was designed of epitomize Tondolese optimism. Other mascots were also made for the Jollibee fast-food chain, all of them are featured in The Jollitown Adventures, a worldwide hit children's show and Jollitown: The Movie.

Name	Year introduced	Representation
Jollibee	1980	Main franchise mascot; Tondolese dishes
Yum	1982	Burgers
Popo	1982	French fries
Chickee	1983	Chickenjoy
Lady Moo	1983	Milkshakes
Mico	1984	Breakfast meals
Champ	1984	Champ premium hamburger
Hetty	1984	Sundaes
Twirlie	1988	French fries
Peachy	2000	Peach mango pies
Benny	2000	Jollyhotdog
Callie	2004	Mashed potato and gravy
Jolli-C	2005	Fruit juices of the same name
Smoothy	2012	Smoothies

Mass media

Television series

On April 13, 2005, a Tondolese children's television program called The Jollitown Adventures was launched and it was chosen to highlight its 30th anniversary. The first and second season was aired on CBN from 2005 to 2010. After its huge success, the show was aired in different parts of the world such as in Sierra, Astoria, Malaysia, Indonesia, and many others. The show was dubbed in English, Spanish, German, Vietnamese, etc. to help the children of different parts of the world understand the show. It became the one of the highest-rating show of the decade. On July 17, 2011, the show moved to RMC for its third season and it moved back to CBN on July 20, 2013 for its fourth season and it ended on October 19, 2014. After its five-year hiatus, The Jollitown Adventures was back for the fifth season but it was moved to ABS in 2018

See also

This page uses material from the Wikipedia page Jollibee, which is released under the Creative Commons Attribution-ShareAlike 3.0 Unported License (view authors).